Curiosity’s founder Viv has always valued nature and was involved in woodland conservation as a child growing up in Kent, and helped audit the numbers of trees felled and counted the rings to estimate their age. Many years on, having got the research bug, she worked at Pukka Herbs, the Bristol-based organic herbal tea and supplement company which became part of Unilever and then Lipton Teas and Infusions. Within five years there she and her team had created a vibrant programme of herbal research, with over twenty university partners and many peer-reviewed publications as a result. In 2023 she completed an MBA in Entrepreneurship and focused on how companies can grow their entrepreneurial capabilities, and particularly individual skills and mindset.
Therefore she founded Curiosity to combine all of these interests – research, entrepreneurship and the natural world.
List of clients (that are public on social media) include:
The National Centre for Integrative Medicine, Bristol
The Health and Wellbeing Trust education platform
The Herbal Alliance
But change starts with ourselves right!
Viv has diversified her business a bit more. Like those random wild flowers that keep popping up around the garden – you never know what will be next. But she realised to change things around us we have to start with ourselves? And most fundamentally this includes our health – getting a good nights sleep, staying off the alcohol, keeping active. So last year she started to train as a Health Coach and has just completed her qualification to practice. She also supports people in finding out more about herbs through her herbal tea blending workshops and courses. And finally, she’s excited to be launching soon more courses on this website to help with your blending journey, or journey as a new business start-up.
And when the day is done, she sits down with a nice cup of herbal tea. From the tea company she set up last year – Wayside Herbal Teas.